Fun and Fitness Festival
The Fun & Fitness Festival is the UCSB Department of Recreation's annual showcase event that takes place during UCSB's Week of Welcome every Fall quarter. The festival showcases a variety of classes and activities that Recreation offers including FREE fitness, sport and adventure demos.
However, due to COVID-19, the event shifted online and presented many exciting challenges that I overcame as the senior designer on this project.
Branding Identity Brainstorm
In developing the brand identity of FFF, I carefully considered the unique identity of each of the five departments and focused on key themes and visual elements that represented each department’s core functions.
