Introducing ZotGPT Chat to UCI Campus
Role: Lead Marketing Designer
Timeframe: August – December 2024
Team: Kelsie Kim, Johnny Nguyen, Daniella Park
I had the thrilling challenge of bringing an AI revolution to campus life. ZotGPT is an innovative AI assistant, designed to be your go-to companion for everything from tackling tough assignments to navigating campus resources. My mission was to craft vibrant, attention-grabbing designs and compelling marketing content that would spark excitement and highlight ZotGPT's incredible abilities.
Campaign Objectives:
1 Establish light-hearted, fun, personable & professional tone around ZotGPT
2 Decrease student hesitancy regarding ZotGPT data collection and usage in academic settings
3 Persuade students to have ZotGPT as their first choice in AI chat assistants by emphasizing benefits and use cases
4 Increase awareness and number of student users by giving ZotGPT a bigger presence online and IRL among students
01. Tabling Opportunities
Our team participated in the Anteater Involvement Fair (AIF), a key event for UCI students to explore campus organizations and opportunities. We showcased ZotGPT, our AI solution for the UCI campus, and promoted various paid tech opportunities for students.
The idea to participate in AIF allowed us to directly engage with over 500 students, with the ZotGPT team on hand to answer questions. We also prepared marketing materials and giveaways, making the event both informative and engaging for attendees. ✨
02. Social Media / Video
To ease student concerns about ZotGPT's data usage, our team launched an educational series covering topics like lifestyle management, resumes, and academics. We also featured an 'Ask Me Anything' series with instructors, ZotGPT team members, and university leadership to build trust and answer questions.
Special shoutout to my student designer Daniella Park for being such a star in assisting with videography + editing!
03. Newsletter
The newsletter, sent to all UCI students, highlighted ZotGPT's convenience and use cases. To maintain interest, I kept the content concise, visually focused, and included upcoming events to keep students informed and engaged.
04. Presentation Poster
I designed this roadmap poster at the request of the ZotGPT team to visually explain the current architecture of ZotGPT and its value to the UCI campus. It highlights how investments in ZotGPT Chat enhance initiatives like Zotdesk, Builder, and API, benefiting researchers and users alike.
05.
‘Let’s Taco-Bout ZotGPT’ Event
We launched this event to enjoy a night of complimentary tacos and professional workshops featuring the capabilities of ZotGPT. We worked closely with AI@UCI as well as the ZotGPT professionals to come up with a workshop that’ll encourage and inform students on how to utilize this newly launched, free tool created for UCI community by UCI.
Petr Sticker Drop
To better engage the student body, we teamed up with Petr, a cultural icon well-known among students, to initiate a Petr Sticker Drop aimed at boosting attendance. To resonate with the student audience, we used the 'well, actually' meme to add a playful and humorous touch to our effort.
