What is Spark?
Spark is a tool that integrates rich student data, Canvas data, and UCI support resources into a personalized dashboard to illuminate students' academic journeys.
Design Objective:
Craft a compelling brand identity for this innovative, student-centered mobile web application.
Drawing inspiration from the word "spark," I envisioned a logo signifying the spark of knowledge and the excitement of a transformative new tool for students to use.
The color palette, which adheres to UCI’s branding guidelines, evokes energy, optimism, and trust. Every element involved int the design from the logo to the icons to the artwork was crafted to ensure a modern yet approachable look, to resonate with UCI's diverse student body.
